Global shoe brand Skechers has revealed that K-pop idol Cha Eun-woo as its new regional brand ambassador in an attempt to attract a younger customer profile, and position itself as…
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K-pop
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AsiaEntertainmentKorea's FashionSouth Korea
Why stars like Blackpink are ideal high jewellery ambassadors
by Jude Turnerby Jude TurnerAfter a near-decade in the music business, singer Rosé is thinking about the next phase of her career. In a shoot captured by fashion photographer Mario Sorrenti, famed for snapping Kate…
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AsiaCelebrityCentral AsiaEntertainmentFashion TrendFeatured
Korean Consumers Choose IU as This Year’s Favorite Ad Model
K-pop songstress IU has been selected as this year’s most popular advertisement model by consumers. The Korea Broadcast Advertising Corp. conducted a survey of 2,000 men and women between 20…
