Korea’s Fashion

French fashion maison Dior has signed BTS icon Jimin as their new global ambassador. It’s not the first time a Korean idol is appointed the face of a global brand,…

Valentino has announced its latest brand ambassador and its none other than South Korean rapper Suga from BTS. Suga aka Min Yoongi will now be joining the Rome-based fashion house’s…

Interactive digital fashion assets by 1Fame’s Meta Studio. Pic: 1Fame Platform aggregator 1MetaWorld has entered into a joint venture agreement with Seoul-based Fame Universe to support fashion designers and digital…

Despite their rookie status in K-pop, NewJeans have caused a storm in the luxury space. Days after Hanni became the new face of Armani Beauty, her fellow member Minji cracked…

The Nike Style concept store is located in the bustling Hongdae neighbourhood, which is known for its art and fashion culture. Gender-agnostic zones are featured throughout the store for fleece,…

In Seoul with the Victoria & Albert Museum in June, I found my daily uniform shifted gradually as the days went by; by the week’s end, I had assumed a…

MILAN — Gucci has returned to its traditional show calendar, beginning with the menswear collection to be unveiled in Milan in January, kicking off the city’s fashion week, and on Tuesday the Italian luxury…

All things Korean has been taking over the world across the industries of fashion, beauty, entertainment and much more. However, when it comes to Korean dramas, while gripping storylines and…

A KOREAN, ITALIAN MATCH: K-pop, South Korean idols and the country’s cosmetics and beauty industry have been catching the attention of fans — and of the luxury industry — around the…

Global shoe brand Skechers has revealed that K-pop idol Cha Eun-woo as its new regional brand ambassador in an attempt to attract a younger customer profile, and position itself as…