In Seoul with the Victoria & Albert Museum in June, I found my daily uniform shifted gradually as the days went by; by the week’s end, I had assumed a…
Korea’s Fashion
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AsiaBrandBusinessFashionFashion BrandKorea's FashionSouth Korea
Exclusive: Gucci to Hold Cruise 2024 Show in South Korea
MILAN — Gucci has returned to its traditional show calendar, beginning with the menswear collection to be unveiled in Milan in January, kicking off the city’s fashion week, and on Tuesday the Italian luxury…
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AsiaCelebrityEntertainmentFashion BrandFashion TipsFashion TrendFashion wasteKorea's FashionSouth Korea
Glam up your wardrobe with these K-drama-inspired outfits for men
All things Korean has been taking over the world across the industries of fashion, beauty, entertainment and much more. However, when it comes to Korean dramas, while gripping storylines and…
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FashionFashion BrandFashion TrendKorea's FashionSouth Korea
South Korean Firm Launches Fashion Collection Made in Italy
A KOREAN, ITALIAN MATCH: K-pop, South Korean idols and the country’s cosmetics and beauty industry have been catching the attention of fans — and of the luxury industry — around the…
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AsiaFashionFashion BrandFashion TrendKorea's FashionSouth Korea
Why Skechers thinks K-pop star Cha Eun-Woo can help lure youths in Asia
Global shoe brand Skechers has revealed that K-pop idol Cha Eun-woo as its new regional brand ambassador in an attempt to attract a younger customer profile, and position itself as…
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AsiaFashionFashion BrandFashion IndustryKorea's FashionSouth Korea
Adidas South Korea opens its largest flagship store, in Myeong-dong
As tourists begin to return to South Korea, Adidas has opened its largest flagship store in the country yet, in the bustling shopping district Myeong-dong. Featuring the ‘Home of Sports’…
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AsiaEntertainmentKorea's FashionSouth Korea
Why stars like Blackpink are ideal high jewellery ambassadors
by Jude Turnerby Jude TurnerAfter a near-decade in the music business, singer Rosé is thinking about the next phase of her career. In a shoot captured by fashion photographer Mario Sorrenti, famed for snapping Kate…
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FashionFashion BrandFeaturedKorea's FashionNewsSouth Korea
Armani Beauty names K-pop singer Hanni as new global make-up ambassador
Armani Beauty has named singer and dancer Hanni as its new global make-up ambassador. The 18-year-old, née Phạm Ngọc Hân, serves as the lyricist for the South Korean girl group…
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AsiaFeaturedGlobal NewsKorea's FashionNewsSouth Korea
BTS’ Jimin is Dior’s new global brand ambassador
French fashion maison Dior has signed BTS icon Jimin as their new global ambassador. It’s not the first time a Korean idol is appointed the face of a global brand,…
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AsiaFashionFeaturedGlobal NewsKorea's FashionNewsSouth Korea
Suga of BTS becomes the new global ambassador for Valentino
Valentino has announced its latest brand ambassador and its none other than South Korean rapper Suga from BTS. Suga aka Min Yoongi will now be joining the Rome-based fashion house’s…
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