Korea’s Fashion

In Seoul with the Victoria & Albert Museum in June, I found my daily uniform shifted gradually as the days went by; by the week’s end, I had assumed a…

MILAN — Gucci has returned to its traditional show calendar, beginning with the menswear collection to be unveiled in Milan in January, kicking off the city’s fashion week, and on Tuesday the Italian luxury…

All things Korean has been taking over the world across the industries of fashion, beauty, entertainment and much more. However, when it comes to Korean dramas, while gripping storylines and…

A KOREAN, ITALIAN MATCH: K-pop, South Korean idols and the country’s cosmetics and beauty industry have been catching the attention of fans — and of the luxury industry — around the…

Global shoe brand Skechers has revealed that K-pop idol Cha Eun-woo as its new regional brand ambassador in an attempt to attract a younger customer profile, and position itself as…

As tourists begin to return to South Korea, Adidas has opened its largest flagship store in the country yet, in the bustling shopping district Myeong-dong.  Featuring the ‘Home of Sports’…

After a near-decade in the music business, singer Rosé is thinking about the next phase of her career. In a shoot captured by fashion photographer Mario Sorrenti, famed for snapping Kate…

Armani Beauty has named singer and dancer Hanni as its new global make-up ambassador. The 18-year-old, née Phạm Ngọc Hân, serves as the lyricist for the South Korean girl group…

French fashion maison Dior has signed BTS icon Jimin as their new global ambassador. It’s not the first time a Korean idol is appointed the face of a global brand,…

Valentino has announced its latest brand ambassador and its none other than South Korean rapper Suga from BTS. Suga aka Min Yoongi will now be joining the Rome-based fashion house’s…