Shein, the Chinese fast-fashion group, has filed confidential paperwork for an initial public offering with the US securities regulator, according to two people briefed about the matter, in what is…
China
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ChinaFashionFashion BrandFashion IndustryNews
Fragrance Meets Coffee With MANNER x Jo Malone Campaign
On November 13, Chinese coffee chain MANNER and British fragrance brand Jo Malone joined hands to launch a winter campaign across China, coinciding with the release of new products from both brands. This latest…
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ChinaFashionFashion BrandNews
How Did Brands Showcase Sustainability at CIIE 2023?
by Aubrey Reesby Aubrey ReesFrom November 5 to 10, China held its 6th International Import Expo (CIIE) in Shanghai under the concept of a “zero-carbon, zero-plastic” approach and providing a platform for international fashion brands to…
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2023 has been a very pink year, mostly due to the blockbusting Barbie film. But Italian fashion house Valentino, with the signature colour Pink PP from its Fall/Winter 2022-2023 collection, is also…
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ChinaFashionFashion TrendGlobal NewsNews
Does Gen Z Still Shop During Double 11? 3 Key Takeaways From Soul App’s User Survey
by Angel Woodsby Angel WoodsFollowing the Double 11 shopping festival this year, without disclosing the total sales number, major platforms hailed growth, sometimes at a record level. But what was it like on the…
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On the 21st of November, Prada launched its latest campaign with three players from China’s women’s national football team, Yang Lina, Chen Qiaozhu and Dou Jiaxing. This campaign followed the format of their campaign with…
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Japanese sportswear giant Asics has reported a remarkable 28.8% year-on-year growth in sales in the Greater China region for the first three quarters of 2023. This surge significantly contributed to the company’s…
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With at least 9 cameras, Steadicams, dollies and cranes, one might mistake Zara’s latest livestream as a film set or fashion shoot. However, it was a 4-hour shopping livestream unlike any other.…
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Overnight, the hashtag #巴宝莉赚不到我一分钱# (“Burberry won’t get a penny from me”) shot up to the top of the Hot Search list on Chinese Twitter-like platform Weibo. With 42.44 million views and 20,000 engagements,…
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Years after rumours of a potential SHEIN listing began to swirl, the Chinese fast-fashion juggernaut has finally filed its IPO application in the US, major outlets reported on November 29. The…