Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on…
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Adidas
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AsiaFashionFashion BrandFashion IndustryKorea's FashionSouth Korea
Adidas South Korea opens its largest flagship store, in Myeong-dong
As tourists begin to return to South Korea, Adidas has opened its largest flagship store in the country yet, in the bustling shopping district Myeong-dong. Featuring the ‘Home of Sports’…
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EntertainmentFashionFashion BrandFashion IndustryFeaturedNews
Adidas appoints Jenna Ortega as new brand ambassador
Sportswear brand Adidas has introduced Jenna Ortega as a new brand ambassador globally, as well as being the new face for a new label that will be launching soon. “We…
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BusinessFashionFashion BrandFashion Industry
Adidas forecasts high single-digit sales decline in 2023
Adidas said on Thursday its revenue grew by 1% in currency-neutral terms in 2022, lagging its forecasts, and flagged that it expects a high single-digit decline in sales in 2023. The…