Sportswear brand Adidas has introduced Jenna Ortega as a new brand ambassador globally, as well as being the new face for a new label that will be launching soon.
“We are proud to announce that Jenna Ortega has joined us to launch adidas’ first label in the last 50 years,” said adidas executive board member Brian Grevy in a statement received in Jakarta on Wednesday.
Grevy said Jenna Ortega was a pioneer of a new generation who was progressive and passionate, had a fresh and creative mind.
“That’s what continues to inspire us as a brand. We can’t wait to present the results of this special collaboration,” said Grevy.
Adidas considers that Jenna Ortega is the perfect image of the new generation, and is the right representation for this label.
An innovative screen icon, soccer fan, and yoga practitioner who also actively voices her opinion, Jenna Ortega is credited with the progressive character and creative endeavors that have made her one of the actresses to be reckoned with in this generation.
“I have loved the adidas brand for a long time. It is its connection to the world of sports, music and culture that has made this brand continue to be the initiator of innovation in many ways,” said Jenna Ortega.
The star of the “Wednesday” series said he grew up with sneakers and clothing from adidas.
“I’m so proud to be part of this legendary family of changemakers. I’m so proud to be the icon of a new label that I can’t wait to reveal,” Jenna said.
Source : Antara News