Previously, atmos used a rules-based, manual fraud prevention solution. However, fraudsters were able to exploit the system’s weaknesses. The company also deployed 3D Secure to provide an extra layer of authentication at checkout, but this introduced unnecessary friction for good customers and led to a higher cart abandonment rate.
With Forter, atmos has addressed both challenges by fully automating its fraud prevention program and replacing 3D Secure. The company’s partnership with Forter has maximized genuine customer experience and lifetime value by making precise decisions about customer trustworthiness at critical interactions. This has reduced friction for good customers, reduced the cart abandonment rate and grown revenue.
Forter’s platform is powered by the largest network of retailers, meaning a fraudster known to one of its customers is known to all. Forter applies machine learning to deliver decisions that are 100% automated, with average response times under 400 milliseconds. Since the platform has no dependency on manual reviewers, it scales seamlessly as merchants grow.
Mr. Okayama, General Manager of atmos’ EC Business Department, said, “With the previous rules-based system, it was challenging to discern between legitimate and fraudulent transactions, and the need for manual reviews placed a heavy burden on operations. While the introduction of 3D Secure reduced chargebacks, the friction it caused increased cart abandonment rates. Forter’s fully automated solution solves these challenges by removing the need for manual reviews, increasing our accuracy and streamlining the buyer’s journey.”
Yosuke Noda, Forter’s Country Manager for Japan, said, “We are very pleased to be working with a leading brand like atmos to deliver precise decisions about customer trustworthiness at critical interactions. This decisioning helps atmos improve customer experiences while driving revenue,” said Mr. Noda.
Foot Locker atmos Japan G.K.
The name of the store, “atmos,” is derived from the word “atmosphere,” and we want to be a store that is as natural to be there as the atmosphere itself. atmos” opened its head store in Harajuku, Tokyo in 2000. With the theme of sneakers as fashion, a sneaker wall was set up inside the store. The store is dedicated to introducing Tokyo’s sneaker culture to the world through collaborations with national brands, exclusive models, test launches of the latest products, and marketing.
Source: Retail News Asia