Friday, May 24, 2024
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Home » American Eagle and Forever 21 to Make a Return to Japan

American Eagle and Forever 21 to Make a Return to Japan

by Morgan Barker
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Forever 21 will begin e-commerce sales next February and open a physical store in the spring, according to Japanese trading company Itochu Corp., which acquired domestic sales and licensing rights for the brand.

Forever 21 was acquired in 2020 by New York-based Authentic Brands Group (ABG). Itochu said in August it was working with ABG to expand Eddie Bauer stores in Japan after that brand closed its last shop in the country in December 2021.

American Eagle said separately it was returning to Japan with two flagship stores in the Tokyo neighborhoods of Shibuya and Ikebukuro in October. The brand had only been available online in Japan following the closure of its last physical stores in 2019.

Source: Retail News Asia

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