Friday, June 14, 2024
Friday, June 14, 2024
Home » U.S. demand boosts L’Oreal fourth-quarter sales, China weighs

U.S. demand boosts L’Oreal fourth-quarter sales, China weighs

by Angel Woods
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L’Oreal posted 8.1% sales growth in the fourth quarter, a touch slower than in the previous three months, with firm demand in the United States and Europe helping to offset the dent from coronavirus disruptions in China.


The cosmetics company, which sells Maybelline mascara and CeraVe skincare, recorded sales for the last three month of 2022 of 10.3 billion euros ($11.1 billion), in line with analyst expectations, according to Refinitiv data.
The 8.1% growth rate for the three months to end-December compared with a 9.1% increase in sales in the third quarter.

Overall revenues were boosted by 9.4% like-for-like growth in the United States and 8.1% growth in Europe, although the company said it saw a “drastic slowdown” in China in the second half of the year.

“Overall, the market there (in China) was very, very difficult with lockdowns — sometimes even e-commerce didn’t work because deliverers could not access homes”, L’Oreal Chief Executive Nicolas Hieronimus said.
Business in December in the country – one of the fastest- growing markets for cosmetics – was “very bad” as Covid-19 cases surged, and January “started in the same vein,” he said, though things improved in early February after curbs were relaxed.

The executive predicted the first quarter will be “a bit soft still” but from the second quarter the cosmetics company – which has gained a market share of more than 30% in the high-segment thanks to the popularity of its Lancome, YSL and Kiehl’s labels – will likely have “good Chinese business.”

By contrast January figures for the United States were “very positive,” Hieronimus said. “Overall the (U.S.) market is dynamic and remains dynamic.”

Luxury and cosmetics companies including RichemontLVMH and Burberry, have all seen business affected by disruptions in China, prompting Estee Lauder Cos Inc to forecast a bigger drop in full-year profit than it had initially estimated.

L’Oreal raised prices towards the end of the second half and focused on launching new, more expensive products, partly offsetting higher input costs.
The fastest growth came from the division selling skincare labels CeraVe and La Roche-Posay, up 19.4% over the quarter while the luxury division posted 5.5% growth.

Source : Fashion Network

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