Thursday, May 23, 2024
Thursday, May 23, 2024
Home » Gap CEO Walks The Plank as Old Navy’s Woes Worsen

Gap CEO Walks The Plank as Old Navy’s Woes Worsen

by Morgan Barker
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Gap is now projecting low- to mid-teens declines compared with the prior year, adjusted from an earlier forecast that called for mid- to high-single-digit declines.

Chief Executive Sonia Syngal will work closely with the Old Navy team as it searches externally for Green’s successor, the company said Thursday evening.

News of Green’s abrupt departure comes as Gap struggles to weather continued logistics disruptions and rising inflation that threatens to curtail consumer spending.

A snarled supply chain has been particularly hard on its Old Navy division, which targets a lower-income consumer, the company said when it reported quarterly results in early March. Delayed shipments have meant the retailer hasn’t had enough merchandise on hand to meet shopper demand in some instances.

In its fiscal fourth quarter, same-store sales at Old Navy were flat compared with 2019 levels.

Gap said Thursday that it has also taken a “more aggressive approach” to balancing its merchandise assortment at Old Navy, which has resulted in higher promotional levels. It didn’t further clarify the issue, but more markdowns are likely weighing on the retailer’s profits.

Gap said it will provide an updated fiscal 2022 outlook when it reports quarterly results on May 26.

“As we look to seize Old Navy’s potential, particularly amidst the macroeconomic dynamics facing our industry, we believe now is the right time to bring in a new leader,” Syngal said, regarding Green’s departure.

She added that the company is looking for someone with the “operational rigor and creative vision” to execute on the retailer’s plan.

Gap’s stock is down about 35% year to date including Friday’s declines.

Source: Retail News Asia

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