IU, whose real name is Lee Ji-eun, is the fourth Korean artist to join the luxury label as a global brand ambassador. The others being Korean actors Lee Jung-jae, Shin…
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kpop idol
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AsiaCelebrityFashionFashion BrandSouth Korea
Footballer Son Heung-min Named Calvin Klein’s Newest Brand Ambassador
by Jude Turnerby Jude TurnerSon Heung-min’s great year is continuing both on and off the pitch. The Tottenham Hotspur forward and South Korean national team captain is still fresh off winning his first Premier League…
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AsiaFashionFashion BrandKorea's FashionSouth Korea
NewJeans’ Minji Becomes Chanel’s Newest Global Ambassador
Despite their rookie status in K-pop, NewJeans have caused a storm in the luxury space. Days after Hanni became the new face of Armani Beauty, her fellow member Minji cracked…