Chinese sportswear brands Anta has launched its first brick-and-mortar store in Thailand as part of its expansion plan in the Southeast Asia market.
Located in Bangkok’s CentralWorld, the store covers an area 230sqm, embraces the Thai culture, and features designs in collaboration with local artists.
Anta’s entry into Thailand marks the brand’s fourth expansion in the Southeast Asia market following the Philippines, Malaysia and Singapore.
“You will also see that this is the first store in Anta where we devised a social space for customers to try on shoes, and while doing so able to engage in a bit of co-creation on the sticker bomb on the floor – we have additional stickers also for you to be a part of the co-creation process, to add onto the sticker bomb,” the brand wrote on its official statement.
With more than 30 years of operation, Anta has a portfolio of brands including Fila, Descente, Kolon Sport, Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic.
The company is reportedly planning to launch its brand Fila in Thailand before the end of this year, and Salomon, Wilson and Descente by next year.
Source: Retail News Asia