Joining the iconic shades of Tiffany blue and Louboutin red, Kate Spade is the following suit and claiming this particular shade of green, synonymous with its brand aesthetic.
Over the past 30 years, the colour green has become intrinsic to the Kate Spade DNA. The newly minted colour, developed by Pantone, evokes the spirit of optimism that the brand is renowned for.
In celebration of the new partnership, the signature green hue will be integrated across future works starting in Spring 2023, including an exclusive Kate Spade Green capsule collection. Customers should expect a series of new styles, a refreshed store design, and updated packaging (shoppers, boxes, garment bags, dust bags).
The Kate Spade green capsule spans across ready-to-wear, handbags, jewellery, footwear, home products, sunglasses, and watches. It also includes a limited-edition journal and mug featuring the Pantone colour swatch.
Kate Spade CEO and Brand President, Liz Fraser, commented: “The colour green speaks to our desire to express, explore and experiment. It signifies renewal and is symbolic of new beginnings, and as we look back on the past 30 years of Kate Spade, what we want to celebrate most is the vibrance and optimism that this brand has always represented, and use that as a jumping off point for our future.”
Laurie Pressman, Vice President of Pantone Colour Institute, added: “Kate Spade New York has always recognised the invaluable role colour plays in creating a strong and recognisable brand visual identity, so to be able to collaborate with them on the development of an official Kate Spade green colour standard in honour of their 30th anniversary was very exciting for us.”
Source : The Industry Fashion
