Wednesday, April 24, 2024
Wednesday, April 24, 2024
Home » Cos Launches its First Store in Taiwan

Cos Launches its First Store in Taiwan

by Audrey Marsh
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Minimal design with organic textures and recycled elements was put in place, including bamboo furnishings, slate-shaped cashier cou

Minimal design with organic textures and recycled elements was implemented, including bamboo furnishings, slate-shaped cashier counters, stone magnetic floors and aluminum display shelves. Meanwhile, the table surface is made from Richlite material, which is manufactured from recycled paper and phenolic resin.

“Opening a store in Taipei is an exciting step,” said Petra Lerch, MD of Cos Asia Pacific. “We have been planning to enter this market for some time, and launching this new brick-and-mortar store is like the first place to connect with local customers.”

Founded in 2007, H&M Group-owned fashion label entered Asia in 2012 in Hong Kong. Since then, Cos has gradually expanded its presence in the continent, launching in markets including China, Japan, South Korea and Malaysia. The brand opened its first store in the Philippines last year. Cos currently operates more than 280 physical stores around the world.

Source: Retail News Asia

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