For its 2024 Optical Collection, South Korean eyewear label Gentle Monster launched a campaign called “Gentle High School”. The concept school website incorporates an AI-powered photo generator that converts user-uploaded selfies into…
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South Korea
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FashionFashion BrandFashion TrendSouth Korea
Gucci Show Reaffirms Seoul’s Status as Capital of Pop Culture
by Jude Turnerby Jude TurnerK-style takes centre stage in collection that draws inspiration from South Korea’s contemporary and traditional dress. Baggy jeans, luxury handbags, K-pop heart-throbs and a 14th-century palace starred in a lavish…
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AsiaFashionFashion TrendFeaturedSouth Korea
Korean Cultural Center New York Launches “It’s Time for K-Culture” Campaign in Collaboration with the NYC Government and 52 Cultural Organizations
The Korean Cultural Center New York (KCCNY), a branch of the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea, is thrilled to announce its ambitious project…
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AsiaFashionFashion IndustryGlobal NewsSouth Korea
Superdry Sells Asia Pacific IP Assets to Cowell Fashion Company
by Jude Turnerby Jude TurnerUK-based clothing company Superdry has agreed to sell its intellectual property (IP) assets in certain Asia-Pacific (APAC) countries to the South Korea-based Cowell Fashion Company. The $50 deal will enable Cowell to own…
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AsiaFashionFashion BrandFashion IndustrySouth Korea
Gucci Names K-pop Star IU As Its Global Brand Ambassador
IU, whose real name is Lee Ji-eun, is the fourth Korean artist to join the luxury label as a global brand ambassador. The others being Korean actors Lee Jung-jae, Shin…
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AsiaCelebrityFashionFashion BrandSouth Korea
Footballer Son Heung-min Named Calvin Klein’s Newest Brand Ambassador
by Jude Turnerby Jude TurnerSon Heung-min’s great year is continuing both on and off the pitch. The Tottenham Hotspur forward and South Korean national team captain is still fresh off winning his first Premier League…
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AsiaBusinessFashionFashion BrandSouth KoreaVietnam
South Korean Investors Inject $2.34 bn Into Vietnam in Jan-Jul 2023
South Korean financiers invested $2.34 billion in Vietnam in the first seven months this year, according to the Vietnam’s Foreign Investment Agency under the ministry of planning and investment. The…
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AsiaBusinessCelebrityFashionSouth Korea
K-Pop Stars Venturing into World of Fashion as Brand Ambassadors
by Aubrey Reesby Aubrey ReesThis year has seen a number of K-pop stars making their way into the world of fashion as international brand ambassadors, one after another. Appointing K-pop stars as brand ambassadors…
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As French luxury fashion house Dior expands its portfolio of Korean brand ambassadors, K-pop music band Tomorrow X Together, aka TXT, is named the new face of the label. The…
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AsiaFeaturedGlobal NewsKorea's FashionNewsSouth Korea
BTS’ Jimin is Dior’s New Global Brand Ambassador
French fashion maison Dior has signed BTS icon Jimin as their new global ambassador. It’s not the first time a Korean idol is appointed the face of a global brand,…
